Focuses on the study and practice of planning and creating advertisements and advertising techniques such as campaign planning, copy writing and media placement. Explores the aesthetic dimensions of advertising expression and cultural dimensions of reading and interpreting advertisements. Overview of how the advertising industry operates, what ad people do, and the effects of advertising on society.
Comprehensive writing course that prepares students for public relations and strategic communication careers. Requires weekly writing assignments, many of which are under stringent deadlines.
An introduction and overview of the field of sport communication; topics may include models of sport communication, print and electronic media, sport advertising, public relations, media relations, and employment opportunities. Critically assess the communication efforts of sport organizations as well as construct communications in the field of sport.
Instruction in the principles, theories and applications of typography, layout, design, editing and production of print and electronic dissemination of business publications, newspapers, magazines, websites and other new media. The course is designed to help develop desktop printing and online publishing skills.
An intensive advanced-level audio production course. Advances the students' broad audio knowledge and production abilities in creative sound recording/mixing/ processing/editing and sound design. Emphasizes audio for media, applied media aesthetics, sound design, and creative and artistic approaches to various types of sophisticated audio production including music recording, radio production and audio for other media (video, film, new media).
Provides a solid foundation of theoretical and practical skills needed to tell nonfiction stories for the visual mass media. Produce a wide variety of news packages and documentary shorts.
Characterization of family styles of communication as they reflect values, attitudes and perceptions of family members as a group. Examination of effects of individual communication strategies on development of family patterns of interaction. Selected readings, field research, two exams.
Investigates documentary styles and techniques while emphasizing the documentary production process. Over the course of a semester, develop a documentary project by turning in the various components (proposal, treatment, rushes, etc.), culminating in a completed 24-30 minute documentary.
Introduction to processes and skills required to plan, design and direct drama for the television/film medium. Study the formalistic elements of the medium and complete the required projects designed to provide practical experience in planning and then directing material that persuades, informs and entertains audiences. Fundamentals of the language of television/ film are stressed: aesthetics and their application. Emphasis on the communication between directors and actors, effective use of the audiovisual language, camera blocking and visual storytelling.
Consideration of the legal and regulatory context of mass communication. Topics include constitutional, first amendment and statutory issues and the study of regulatory agencies and processes.
The study and practice of strategic communication principles guiding social media strategy planning, integration, monitoring and measurement over a range of platforms and its systematic application.
Advanced-level production course designed for experience in writing, designing and producing programs in a television studio environment. Emphasis on program proposals, writing, producing, directing and use of digital technology in production.
Intensive study in speech or communication studies. Students should choose a seminar in their track. Substantial research paper/academic project and class presentation are required. May be taken twice under different subtitles, but only four credits may be applied to the communication major.
Provides practical experience in the application of theoretical concepts including broadcasting, theatre, journalism, organizational communication, public relations, training, etc. Only four hours may be counted toward the major. Students opting for COMM 495 as a core requirement must take a minimum of four credits.
